Video can provide key insight and clarity to complex products or vast audiences.
The Red Bag is a journey of “Life, Death & Beyond”. To build anticipation of the books release and provide some directed marketing for this books wide audience, we chose to go with a formal interview. This was easily broken down into specific topics relevant to a targeted audience allowing for a targeted marketing strategy.
In this sit down interview, Paige and Silke talk generally about Thee Red Bag, its purpose and Paige’s mission.
- Pre-Production for this project included:
- Conceptual discussion for direction
- Planning for on studio shoot
- Outlining audience based topics of discussion
- Arrange for a interview host
- Post-Production for this project included:
- Complete editing
- Total of 6 video segments
- Welcome video
- Pre-Order Video
- Multiple promotional clips for promotion post release